Client: Behavioral Insights Company
Year: 2023
Category: Art Direction, Branding
Photography: Pippi Dijkstra
BIC gaat voor verandering. Hoe laat je duidelijker verandering zien dan door letterlijke transformaties? Met een speelse en dynamische branding die creativiteit en power uitstraalt creëer je eindeloze mogelijkheden.
About the Project
BIC is all about change, so the biggest goal was to reflect that in the branding. I helped BIC with a completely new, standout branding that needed to look fun, young yet professional, rather than boring and grey like most of their competitors. What did I create? A completely new branding based on change, web design and web building in webflow,, animations, iconography, typography, and managed photography (executed by external partner).
