Teun Kunen

Client: ML Training Club

Year: 2022 - current‍

Category: Art Direction, Branding

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The ML Training Club Brand

The brand name says it all! ML Training Club is exactly what you expect of a training club: a place where people come together to get sweaty, to laugh, to make new friends, to be healthy, and to drink beer after their training. It's all about balance, and this balance is everywhere, from hardcore training to fun events like Boxing, Burgers, Beer (based on the Dutch BBB, buik, billen, benen). You’re at the right place if you’re looking for group classes like boxing, HIIT training, BBB or Personal Training.

About the Project

I've been involved in the design process of ML Training Club from the very beginning. At the moment I am stepping up as Art Director for ML Training Club (and ML City, sister of ML Training Club). I manage the whole design process, expanding the brand with new innovations like ML Home. But the current ML City brand remains the most important, including the realisation of ML City 2.0 branding, the new website in webflow, animations, interior design consulting for new locations and general brand consulting.

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