Teun Kunen

Client: ML City

Year: 2022 - current‍

Category: Art Direction, Branding

Photography & Film: Reflect Media

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The ML City Brand

This boutique gym concept in Breda and Den Bosch offers a unique workout experience in exclusive studios. ML City creates a space for personal growth in the chaos of modern life, where working out should be fun, not an obligation. The focus is on building a strong, happy and healthy community rather than lifting weights and growing big muscles. Combined with a vibrant atmosphere, neon lights and pounding music, this creates an exciting environment for a completely new experience in the south of the Netherlands.

About the Collab

I've been involved in the design process of ML City from the very beginning. We started with a simple branding and web design for a small boutique gym in Den Bosch. ML City grew fast, very fast, from 1 location to 4 and more to come. At the moment I am stepping up as Art Director. I manage the whole design process, expanding the brand with new innovations like ML Home. But the current ML City brand remains the most important, including the realisation of ML City 2.0 branding, the new website in webflow, animations, interior design consulting for new locations and general brand consulting.

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